The Importance of Anchor Text in Back-links

  • April 17, 2014

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Amazing Benefits Of Cat’s Claw

Cat's Claw is a vine commonly known as Uña de Gato and is used traditionally in Peruvian medicine for the treatment of a wide range of health problems, particularly digestive…
Continue reading

Five Effective SEO Strategies to Optimize Your Business Blog

So you've started a business blog, providing authoritative insights about the latest news and most pressing issues in your industry. With such great content, your blog should be raising your…
Continue reading
How to Write a Killer “How To” Article That Gets Attention

How to Write a Killer “How To” Article That Gets Attention

Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time you finish reading this article, you’ll be in a better position…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has…
Continue reading

The 20 Most Weight Loss Friendly Foods on The Planet

Not all calories are created equal. Different foods go through different metabolic pathways in the body. They can have vastly different effects on hunger, hormones and how many calories we burn. Here…
Continue reading

10 Sure-Fire Headline Formulas That Work

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles? Let’s move beyond those common headline formulas you see over…
Continue reading

How to ensure safety while using mobile wallet – Money Today

Nowadays, we hear a lot about mobile wallet which is a digital container (app) running on a mobile devices, smartphone and tablets, and allows consumers managing their payments which can be…
Continue reading

10 Illustrations on Search Engines’ Valuation of Links

All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several…
Continue reading

CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

About us

We are dedicated people aiming to deliver important and valuable information and posts gathered from many sources around the web.